D2C Strategy: Paving the Way for Enhanced Customer Engagement and Market Growth
Having already ventured into the D2C realm, a brand that manufactures protective vehicle accessories recognized the need to elevate their consumer experience. Figyr was enlisted to revitalize their commerce platform as they transitioned to new software aimed at scaling and capturing greater market share. With aspirations for future growth and a strategic sale on the horizon, our approach centered on unveiling market opportunities, refining experience principles based on industry insights, and ensuring robust customer engagement.
Objectives
Elevate the digital presence to reach a broader (D2C) market segment.
Enhance user experience for increased customer engagement.
Craft a scalable experience that effectively integrates and supports acquired brands.
Boost the speed to market for a more agile business response.
Reduce development and upkeep time and costs.
Optimize data integration across various systems
Solution
During the Ecommerce Discovery & Design project, we merged market research with client data to craft a bespoke online shopping experience. We transitioned the client’s strategy from the “crawl, walk, run” model to our recommended “Fix, Enhance, Transform” approach, in line with their three-year revenue growth plan. Our comprehensive channel strategy highlighted the unique advantages of each sales route and underscored the significance of customer-centric insights. We devised a dynamic, hybrid brand architecture to ensure flexibility and ongoing strategy refinement. Prioritizing user engagement, we blended platform design with ease-of-use and depth. By underscoring the client’s dedication to quality and tradition, we utilized strategic content to establish a standout position in a saturated market.
Result
With its renewed strategy, the company is expected to broaden its digital presence, reaching into new market segments once the new platform is launched. This is anticipated to result in a notable boost in user engagement and experience, fostering heightened customer loyalty. Through a streamlined process, swifter product launches and reduced operational costs are anticipated. Furthermore, by emphasizing its long-standing commitment to quality and craftsmanship, the brand aims to carve out a distinctive niche for itself.
Figyr Digital LLC 2023